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I discovered a well-written and well-developed website by accident. The “About” page of the NSWA.org website has a clever lead and an easy, neighborly narrative. The style almost lured me to send money, despite a distance of several thousand miles to attend a meeting in Puget Sound, Washington. Here’s part of the lead:

“Nuss-wah? New-swah? En-swah? Don’t worry too much about how to pronounce the acronym: The important thing is that we’re working on a new and improved Northwest Science Writers Association (NSWA), with a wider territory and a broader agenda.

“For years, we were known as the Puget Sound Science Writers Association, the science group with the risqué acronym.“

You can read more about “Nuss-wah” here (opens in a new page).

Their “Join” page reads with similar casual, friendly narrative.

And the layout of the site prompted me to look behind the words to see their CSS and HTML. Not too badly done, although it lacks meta tags and much doctype data, but who else looks behind the curtain?
(© Photo by Jan Timmons